Things your competitors know about static pages

Develop a buyer persona before you start investing your resources into content creation. Publish only those pieces of content that matter to your audience. Your website won't be found if people have to search too hard for it. "Ranking" for specific keywords relating to your industry and services is the …

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Great ideas about meta tags to share with your colleagues

The same rule applies to multiple sources; if your backlinks suddenly skyrocket with no explanation as to why, you could be seen as spamming and your link quality could suffer. If you want to get the most out of your content, then it's smart to optimize your blog to show …

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What are the positive aspects of social media on today's web?

For search engines, the opinion of the users is what matters the most and is thus given the highest importance. On-page activities include keyword optimizations of title tags, description meta tags, page copy, and link anchor text. A pulsating schedule involves continuous advertising and communications during the year with bursts …

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