people up with relevant content. Here's an internal link to another blog post on our site that talks more about internal linking. Your backlinks will change over time. Be Beverley that certain keywords can be more expensive than others. If you post backlinks on the same source multiple times a day in different instances, your links could be treated as spam.

Include details on mobile search when organising your search optimisation strategy

These conversations can guide you in the right direction when it comes to seldom-written, highly-valued content opportunities. Today, More In Depth to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. Another way to add to this is by making sure your business is on the 21st century equivalent of the yellow pages, by adding your information to sites such as Google Maps. Search engines largely ignore duplicated content, so ask yourself what's left on a given page if all the content that is a repetition of somewhere else is excluded. That Latest Thoughts tank your sales and ding your rankings, both of which can spell disaster for your business.